The HowToPackageAnApp link is great with low level detail.

https://github.com/maxeler/MaxAppTemplate

Now here we need a high level picture at the top with a bullet point list:

1. TECH SLIDES (technical description of the project and implementation)
2. USE SLIDES (use cases for the application)
3. packaged App files, including max files.
4. Nice image and thoughtful name for the app
   which makes sense to a wide audience.
5. short paragraph, description

Optional:
- source files
- multiple skins
- video of a demo
- multiple max files for multiple DFE platforms
- etc...

Given that a lot of people are now working on apps, if we can convince them
to put all the mandatory info above into their submission without having to
chase them, we save a lot of effort later on...